Ifeelgoods Allows Retailers to Offer Facebook® Credits as Incentives
Menlo Park, CA, September 27, 2010 – Beginning today, retailers can
offer Facebook Credits as an incentive to online shoppers as a result
of Ifeelgoods integrating with Facebook Credits. A virtual goods
incentive company, Ifeelgoods is the first platform to allow retailers
to provide Facebook Credits as marketing incentives in their web
stores.
Ifeelgoods powers e-commerce promotions with virtual goods incentives
in place of existing incentives like coupons, discounts and rebates.
A typical use of a Facebook Credits incentive is for purchases, Buy
these jeans and get 25 free Facebook Credits. Promotions powered by
Ifeelgoods, including with Facebook Credits, can be extended to
customer acquisition campaigns such as in banner ads.
Facebook Credits are also well suited for a new category of incentives
pioneered by Ifeelgoods called micro-incentives, where merchants give
smaller rewards with values of, for example, 10, 20 or 30 cents for
important customer actions. Examples include, Sign up for our email
newsletter and receive three free Facebook Credits, Share this product
with your friends on Facebook and get one free Facebook Credit, or
Vote for your favorite outfit and get two free Facebook Credits.
“Facebook Credits can be used in more than 150 social games and apps
on Facebook, which makes them versatile and valuable,” said Suchit
Dash, Ifeelgoods Co-Founder and VP of Product. “Our work with Facebook
allows retailers to begin innovating with Facebook Credits to drive
higher sales, increase customer engagement and deepen loyalty.”
Ifeelgoods will be demonstrating how retailers can use Facebook
Credits and other virtual goods for promotions at the Shop.org Annual
Summit, September 27-29, in Dallas, Texas. Shop.org is located in
booth #824. Visitors to the Ifeelgoods booth can receive 5 free
Facebook Credits by watching a demonstration.
About Ifeelgoods
Ifeelgoods makes online retail promotions more effective and less
expensive by using relevant virtual goods and currencies from the most
popular social games in place of traditional promotions such as
discounts, coupon codes or gifts with purchase. Requiring light
integration, Ifeelgoods is a hosted solution that manages retailer
virtual goods promotion offers, redemption and customer service.
Ifeelgoods is headquartered in Menlo Park, California, and has
locations in McLean, Virginia, and Paris, France.
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